Its a bad mad ad world..

Ladies and gentlemen, aapka intezaar khatam hua main vapas aa gaya.
St augustine once said that "the world is like a book and if u dont travel then u have read only a page". Well, monsieur i flipped quite a few pages in last month or so.
Here i am with my new blog. Read on..

The title of this article is not only an alliteration but also a pithy testimony to the ad world.. Some recent ads hav really irked me and i sussed upon the following apparent facts. First of all, the maruti esteem ad. The small girl keeps asking her fatso dad "whose car is this". And he, remains mum with a twitch in the upper lip otherwise known as smile. This girl keeps expanding her arms as if working out is mandatory in a car. The denouement is what really makes me sulk. After getting down from the car she shouts "my dad's big car". This can have very debilitating effects.
The advertiser is creating a "snob value" for the 6 yr old girl. She screams before her friends who definitely dont have a "big car". This is nothing less than sleaze. These days parents are more conscious and send their children in school buses so that the milieu is at a common ground. In such moment the maruti esteem ad is indeed regressive.

But the major share of the cake still goes to pepsi. Why on earth did pepsi has to use bebo,priyanka and india's most over rated actor srk to churn out an insipid ad like pepsi tv ?? I thought it would be a new channel which will be bubbly in real terms. What we get is an ad which is as preposterous as iran expecting the world cup. However, i still put up with the ad(as i did with many other imbecile ones) but what is on air these days is really sick. A couple(heterosexual !!) sip pepsi n munch popcorn while watching a cricket match. Suddenly concuppisance creeps into the guy and he tries to fondle the chick but the pepsi spills over him and his amatory plans. Then priyanks pops in and says that "ab aaya naya pepsi combo jisme aap pop corn aur pepsi ek baar kha aur pee sakte hai taaki aap baaki kaam bhi kare." Baaki kaam ?? Oh my gawd !!!

And wat else, in the next shot the guy does four things at a moment thanks to priyanka's divine intervention. If only we could see the fornication clip also. On serious terms, this ad pisses me off instantly. Pepsi has come out with
an ad featuring a despo n a chick(am not sure whether its the girl or priyanka !!)
Shitty ads have always been the indian ad industry's forte. And even more distressing fact is that people ae gullible. Otherwise how else on earth wud a fair & lovely product be famous.
The people believe that using the fairness cream will turn charcoal black girl into taj mahal. They dont understand that the melanine content of
one's skin is permanent and it comes with the birth. So removing that is not a 20 rs sachet's work. But wat else could these middle-class girls do. Nowadays, every matrimonial column asking for brides has one common phrase. Fair looking(read it as outrageously beautiful). This is despite the fact that the prospective groom is a bald headed 40 yr-old divorcee.. But he still wants a fair looking girl.

According to me, beauty is like reservation in higher institutes. Just as reservation allows a deprived student to get into the institutes beauty is the one thing which might instantly attract people's attention. But, once the student enters into the institute he needs to study for the degree. And in the same way the girl needs to have some brains too.. Otherwise she wud be the butt of the blonde jokes.

We indians are so celebrity obsessed that any kind of ad passes muster. The recent fanta ad of rani mukherjee is easily the receipient of worst made ad. Whats pk bose n stuff ?? Leave that.. We have better things to look forward to..
Especially "joga bonito"..